Based on the systematic expansion and deepening of the overall understanding of " tobacco-human-human smoking", Reascend adopts e?ective methods and approaches to enhance and improve the awareness of tobacco consumers and related groups on tobacco and health-related knowledge such as fundamentally reducing the harm of smoking to human health, gradually cultivating and developing new value needs or consumption needs that can enhance and improve the tobacco consumption experience and improve health, and creating and developing new businesses, products, and services that correspond to the new needs.